dataup.tech
Business type: B2B technology and analytics services
Services provided: StoryBrand copy re-messaging for homepage
Like many new freelancers, the owner of DataUp evolved the services he was offering and the types of clients he was looking for over his first year in business. As he honed in on what DataUp was really about — fractional Chief Technology Officer services for e-commerce businesses grossing at least $500k/year — it became clear that the message being delivered by his website needed a refresh.
We worked together to define his ideal customer, the three services he thought were the most important to center on the homepage, and the types of problems that his past clients believed he had solved for them. Using that client feedback, which was captured specifically for this project, I was able to create a compelling story that would help his future clients to take action and schedule a call.
DataUp.tech header now summarizes the primary benefit of working with DataUp, and the types of clients it serves.
The "problem" section of the website was written to appeal to DataUp's ideal client.
Many of DataUp's clients were overwhelmed by the tools and output of those tools. They had a lot of numbers, and not a lot of insight into how to use it to make their business run better. I tapped into this for the empathy and authority section to position DataUp as an ideal guide out of this problem.
The "explanatory paragraph" near the bottom of the page repeats the narrative of the page for those who like to read, and calls them to action.
“Casey is a rockstar when it comes to crafting words for copywriting. I was already familiar with the special framework she was using before I met Casey. When I heard she was certified in it (at that time), I definitely wanted to get her thoughts on my website. After a chat, it was evident that she had a lot of good ideas to rewrite my website. We got into a contract and couple weeks later-- bam! She came up with magical words for my business website. I'm very happy with Casey's copywriting services. It truly is "Web copy that converts".”
— Mo Hossain, Principal at DataUp (now closed)