Snake & Pig Sports
Client type: Shopify B2C E-commerce Store
Services: Brand messaging, Shopify store build on free template, Mailchimp email automations
I created every page of this Shopify store in early 2019 to allow the owner to move away from a wholesale and Amazon-only model where he could not interact directly with any of his customers. The primary message for the site grew out of direct feedback from users about the problems these unique goggles solve for them. I also set up email automations in Mailchimp for pre-purchase and post-purchase nurturing. This direct contact with brand super-fans has led to relationships with several triathlon teams around the U.S. and strong organic growth year after year.
Header for snakeandpig.com - clean main nav, a headline that connects with ideal customer and a clear call to action that gets clicks.
The original iteration of the site addressed a key pain point and the brand's empathy about it
"Our company, snakeandpig.com, started in 2016. After two years, our sales plateaued. Casey took on our sales manager role in early 2019. She (1) devised and implemented a digital marketing and e-commerce strategy for an existing product with stagnant sales, (2) created a new sales driven website using Shopify, and (3) implemented website messaging that resonated with ideal customer. She 3.7x online sales year over year, and the online store converted at 5.7%. All online traffics were organic. Casey paid close attention to the needs of our company. She is open minded, willing and fast in trying new idea. As a highly trained scientist, Casey utilizes experiments and surveys to evaluate each sale strategy. She backs up her ideas and actions with data. It has been wonderful working with her."
— Michael “The Pig” Menq, Snake & Pig Sports