POWERSYNC
Client Type: B2B services
Industry: Magento & Salesforce custom development
Services: Homepage copy, service page copy
Igor was looking to expand his website to describe all the service offerings that were not currently described there, so that his current clients would have a better idea of what else he has to offer.
We began by re-messaging his homepage to reflect the new depth of his offerings. I then added services pages for each of the new services and reworked the messaging on all the existing pages. I also conducted interviews with several of his long-time clients to gain perspective on what they found valuable about the old and new offerings. These interviews provided useful quotes for new and re-worked pages that now cast the visitor as the “hero”, and PowerSync as the “guide”.
While Igor’s work is highly technical, the outcomes that his clients are looking for are easy to understand, and this is where the new messaging is now focused.
Benefits and problems PowerSync can solve are right at the top of the homepage
What does success look like for Magento website operators? This section addresses that.
In B2B, relationships are everything. We used powerful testimonials from Igor's current clients to put a strong layer of empathy on nearly every page.
The person who buys this software can be the hero of the IT department!
“I live and breathe in the Technical world, and finding a great writer was challenging.
After my first conversation with Casey, I was pleasantly surprised by how smooth the onboarding went.
Casey walked me through the framework she uses for her work, asked me questions about my business, and voilà! I had the first draft of content to review for my homepage. The turnaround was faster than I expected, and we only had to tweak a few technical terms on the page. Casey proposed multiple variations in her content drafts, which helped us get creative and find the best outcome connecting both the business and technology worlds.
Providing feedback to Casey was very easy, and she promptly answered any questions I brought up in the review process.
If I were to summarize Casey's work in a single word, I would say Casey is phenomenal!”
— Igor Krasnykh, Principal @ PowerSync