A&R Solar
Client type: D2C and B2B
Industry: Solar power installer
Service: Re-messaged homepage, and interior page rewriting
A&R Solar is a successful solar installer in the Seattle and Portland metro areas. They were preparing to redesign their website, and were interested in how it could tell a better story for even better buy-in by the right kind of people. Their clients are not pinching pennies - they are looking for a custom solution and excellent customer service throughout the project. We started with working on the homepage, and eventually I helped to edit, create and rewrite several interior pages as well. My web design/dev partner, On Purpose Projects, did an amazing job of turning my words into easy-to-scan designs!
Header clearly explains: What is it? How does it make my life better? How do I get it?
The new homepage hits all the pain points their ideal customer was feeling so they know A&R Solar understands them.
This clientele is not looking for low prices. They want to do solar right. So we honed in on three key benefits that make A&R Solar special.
Every company should keep their visitor as the hero and explain how they help solve the problem that matters to the client without placing themselves as the "hero" of the story.
“Casey did a fantastic job
of listening INTENTLY during our consultation and worked well to weave our story into the "hero" narrative she prescribed. Great work!”
— Michael O’Brien, Sales Director