Five Mile marketing
Business type: Digital marketing agency for franchises
Services provided: Homepage copy wireframe
Five Mile Marketing is a digital marketing agency focused on corporate-level franchise marketing. I used the owner’s deep understanding of the pain points of his franchise ownership gained from many years of close contact to create a message that would resonate. He was so delighted with the work that he immediately invited me to create landing pages for one of his franchise clients.
Header - the top portion of the website should quickly and clearly answer three questions - What do you do? How will it make my life better? How do I buy from you?
Problem and solution - get your potential customer to say "you GET me!" by identifying the problems that they feel most painfully. Then present your solution to this pain.
Explanatory Paragraph - this section goes toward the bottom of the page. It repeats the full story that your site tells in one place - for those scrollers who like to read. It can also be a good place to insert some SEO keywords. It can be presented as an accordion to save space or as a short video.
“Cassandra did an amazing job for me. She clarified my brand message and designed a more engaging homepage for me. We saw an immediate uptick in leads and the leads were a much better quality as well. I can't thank her enough for the terrific job she did.”
— Curt Feather, Principal, Five Mile Marketing