output.co
Client Type: B2B Services
Industry: Employee Engagement Platform
Service: Homepage re-messaging, “how it works” page
Output is a very interesting SaaS product that allows companies to use well-structured and engaging projects to solicit employee input. They help businesses document and streamline processes, run “Shark Tank”-like competitions, and uncover bias and blind spots that could impede project development. Excellent product, but it was very hard to understand it from their existing website. We took the successes they were having in their sales conversations, and used that information to inform what the website should say. After integrating some product screenshots to bring the three top use cases to life, Output are in a better position to use their website as an effective sales tool to win new clients. The site was designed and built by my partners at On Purpose Projects.
Output's new header - businesses want to solve problems, and Output helps them easily use employee engagement to do that.
Output's best new clients are businesses who are already trying to gather employee input to make their business run better. But they are trying to use labor-intensive methods that are clunky. We called this out near the top of the new homepage so these folks would know they were in the right place.
The top three benefits new clients resonate with, based on previous sales calls.
The Output platform could be used in many ways, and that flexibility can make it hard to describe well. On the new "how it works" page, we decided to illustrate three of the top use cases with clear problems that many businesses have, outcomes that they want, and then a slideshow of screenshots from the platform that help them visualize how they can use Output to get there.
“[Casey] was awesome to work with.”
“Casey did all of the copywriting for our website landing page and how it works page.
She took the time to understand our business and was a genius at making our product easier to understand. We were always having challenges explaining what we did at Output in a simple way that resonated with customers. Casey solved this huge problem for us.
We always thought we could do it best ourselves as we know our business better than anyone. That might be true, but Casey knows the customer's voice and that is the most important part! Casey is also super reliable and easy to work with. We will use her again.”
— Dan Pichette, co-founder