Perk Clothing
Client type: Shopify B2C e-commerce store
Services: Landing pages for ad and email traffic
Perk Clothing was a relatively new brand of men’s elevated basics (chinos and Pima cotton tops) that was looking to win more new customers from Facebook ads when iOS14 changes were making that a distinct challenge.
I worked with their existing brand assets and successful ad copy to create landing pages for short sale events, and also revamp product landing pages on the website for longer-term use. The Perk team carefully A/B tested the landing pages to make sure the best copy wins, and many of my pages did just that.
Header of a landing page for Perk chinos
Text section summing up Perk chinos on a landing page
Text near the top of a wireframe for a 10% off weekend sale
“Casey adds to our profit, plain and simple.
Here’s how: her copy became our voice, she communicates consistently and clearly with our customers, and the landing pages that she builds for us convert at up to 2x better than our previous stuff. She is limitlessly creative, even came up with a CTA that reads “Upgrade Your Butt”, and it clicks like crazy.
Her self-drive has added a new level of productivity to our team, and when you hire her, plan on being ROI positive almost immediately. If she’d let me hire her full-time, I would.”
— Director of Growth, perkclothing.com